Alamogordo MainStreet's Historic New York Avenue 1200 Block
Uncover the Hidden Gems of Block 12
Discover the Block 12 New York Avenue
Block12.org is a dynamic marketing initiative dedicated to celebrating and promoting the cultural, historical, and entrepreneurial renaissance of Alamogordo’s 1200 Block and surrounding downtown corridor.
Rooted in the heart of New York Avenue, Block12.org serves as a digital gateway to the stories, spaces, and spirit that define Alamogordo’s emerging Arts & Cultural District. The platform highlights the transformative energy of the 1100 and 1200 blocks of New York Avenue, extending through 12th Street to Indiana Avenue, where a blend of restored architecture, creative businesses, and community-driven arts programming is reshaping the city’s identity.
🎨 A Cultural Comeback
Block12.org showcases the revitalization of downtown Alamogordo, where historic venues like the Flickinger Center for Performing Arts (1110 New York Ave) and the soon-to-be-restored White Sands Theater anchor a growing cultural economy. The Walela Mountain Gallery at 1207 New York Ave, Studio Q at 1209 New York, host to KALH Radio and 2nd Life Media and the Otero Art Space at 1118 Indiana Avenue offer exhibitions, workshops, and reading nooks that connect local artists with the public.
This corridor is also home to Rebel Music Theater, Veteran Arts Showcases, and monthly exhibitions that reflect the diversity and creativity of the region. With support from Alamogordo MainStreet, 2nd Life Media, the Flickinger Center and city leaders, the area is being positioned for state-level designation as an official Arts & Cultural District, a move that promises to boost tourism, job creation, and civic pride.
🏛️ Heritage Meets Innovation
Block12.org doesn’t just promote events—it preserves legacy. The site features stories of historic buildings, local entrepreneurs, and community leaders who are breathing new life into spaces once overlooked. From the Tularosa Basin Museum to the restored Woman’s Club building, the district blends old and new, honoring Alamogordo’s past while investing in its future.
💼 Business & Community Synergy
Beyond the arts, Block12.org supports the growth of small businesses such as Our Little Country Store on 12th Street, pop-up shops, and creative enterprises that define the district’s entrepreneurial spirit. The corridor is becoming a hub for cultural commerce, where galleries, cafes, boutiques, and performance venues coexist to create a walkable, vibrant downtown experience as an expansion from the 800 and 900 Blocks of Alamogordo MainStreet.
Explore the History of the 1200 Block of New York Ave
History of New York Avenue
In the early to mid-20th century, the 1200 Block of New York Avenue was more than just a stretch of road—it was the epicenter of Alamogordo’s social elite. Through the 1950s, this block housed some of the city’s wealthiest families, whose stately homes and businesses reflected the prosperity brought by railroads, agriculture, and the eventual burgeoning military presence at nearby Holloman Air Force Base. These families helped shape the civic and economic identity of Alamogordo, and their legacy still echoes through the architecture and stories embedded in the block.
Nestled in the Alamogordo MainStreet District, the 1200 Block of New York Avenue stands as a living testament to Alamogordo’s early 20th-century vision. Conceived around 1900 as the new mixed residential and commercial zones of the newly founded city of Alamogordo, New York Avenue was more than a street—it was a statement.
Anglo entrepreneurs by the names of Watkins, Charles Bishop Eddy, Joseph Eddy, and others drawn by the promise of railroads and extractive industries, laid the foundation for a Northeastern-style town in the heart of the Southwest.
New York Avenue quickly became a hub of commerce and community, hosting various local businesses. Buildings like the First National Bank at 928 New York Avenue (now Roadrunner Galleria) anchored the district with architectural flair and financial ambition. That bank housed four safes, including a Mossler art deco safe that cost $36,000 at the time—equivalent to over $1.2 million today. New York Avenue was considered the Main Street. The 900 and 800 Blocks were the commercial blocks with banking and shops, the 1000 Block hosted the Courthouse, the 1100 Block hosted the fairground pavilion which would later become city hall, and the 1200 Block eventually hosted luxury homes and, in more modern times, professional businesses. Today, the historic district continues to be a focal point for community events and a reflection of Alamogordo’s rich heritage.
Legends, Lore & Living History
Located in the Alamogordo MainStreet historic district and commercial area, the recent efforts by construction crews to renovate the 800 and 900 blocks of New York Avenue have unearthed old iron pipes and original foundations, amplifying whispers of Alamogordo’s past. Local lore suggests that the spirits of the district’s founders still linger in the rafters and stairwells from the 900 Block to the 1200 Block, with buildings dating back to the early 1900s.
Legends of “Judy,” believed to be the ghost of a descendant of bank president Henry John Anderson, along with “Willie” and the spirits of the Holloman's, roam the avenue. Store owners have reported mysterious movements of bells and falling candle holders, which add a layer of mystique to the historic charm of the area.
Community events like ghost tours and history walks, hosted by AlamogordoTownNews.org journalist and historian Chris Edwards, bring these captivating stories to life, offering visitors a chance to explore the rich tapestry of characters that have graced this district—from local businesses and saloon keepers to spiritual seekers.
Culture in Motion on New York Avenue
Today, New York Avenue from the 800 Block to the 1200 Block is experiencing a vibrant renaissance, becoming a key part of the Alamogordo MainStreet initiative. Monthly walking tours, art installations, and community events like “Christmas on MainStreet” breathe new life into the historic district’s storefronts and local businesses. The Flickinger Center on the 1100 Block, once a movie theater, now hosts live performances, while nearby shops offer everything from handcrafted goods to New Mexico artisan delights and Primitive and Americana Home Decor.
This stretch of New York Avenue, particularly the 1200 Block area, is more than just a destination—it’s a cultural corridor where the past and present meet. Whether you're attracted by the unique architecture, the local legends, or the lively community events, the 1200 Block invites you to explore, connect, and celebrate Alamogordo’s enduring spirit.
A Modern Renaissance
Today, as part of Alamogordo MainStreet, the 1200 Block of New York Avenue has transformed into a vibrant corridor of professional services, creative enterprises, and community events. While the grandeur of its past is still visible in its historic district's facades, the block now pulses with new energy:
Professional Services: This block is home to a diverse array of local businesses, including a stock brokerage, insurance agency, counseling services, and certified court reporting services—bringing modern expertise to a historic setting.
Media & News: Local voices thrive here. The block houses the independent radio station KALHRadio.org and community-driven news outlets like AlamogordoTownNews.org and NewMexicoConservativeNews.com, each amplifying the stories and issues that matter to local residents.
Arts & Culture: Two soon-to-open art galleries and creative spaces will showcase local talent and celebrate regional heritage. The block is a regular stop on walking tours and cultural events that highlight Alamogordo’s rich history.
Shopping & Decor: Stores like Our Little Country Store offer primitive and Americana-style home décor, blending rustic charm with contemporary tastes at 12th and New York, across from Wells Fargo. Here, within the shopping center you can get your nails done, enjoy a massage, or visit the vape shop to explore a variety of offerings.
Dining & Hospitality: Culinary diversity flourishes with beloved restaurants such as Memories and Our Country Kitchen on the 1200 Block, along with the Asian Garden facing White Sands Blvd, each offering a unique flavor of Alamogordo hospitality.
A Community Hub
The 1200 Block of New York Avenue is more than just a business district—it serves as a vibrant gathering place. Community events such as Christmas on MainStreet, monthly salons and lectures, and historical tours invigorate this historic district, attracting both locals and visitors. The block’s collaboration with Alamogordo MainStreet illustrates a larger movement aimed at preserving Alamogordo’s heritage while fostering innovation and inclusivity for local businesses.
Discover New York Avenues 1200 Block Businesses
Our Country Kitchen
Our Little Country Store
Our Country Kitchen
Open Tuesday thru Saturday from 6 am to 2 pm, located at 1200 New York Avenue, Our County Kitchen is a beloved spot for locals in the historic district. Known for its value and quality, we offer the best of American (Traditional) and Mexican cuisine for those looking to enjoy a delightful breakfast and lunch. Join us and experience the charm of Alamogordo MainStreet while supporting local businesses and community events.
La Cocinita
Our Little Country Store
Our Country Kitchen
Enjoy Mexican influenced cuisine at our eatery featuring breakfast burritos, specialty lunches, and more, all at value prices. Whether you choose to dine in or carry out, we are conveniently located in the historic district along New York Avenue, just a short walk from Alamogordo MainStreet. Join us Tuesday through Saturday from 7 am to 7 pm to support local businesses and participate in community events. Visit us at 213 E. 12th Street at New York Avenue.
Our Little Country Store
Our Little Country Store
2nd Life Media at Studio Q
Our Little Country Store, located in the historic district of Alamogordo MainStreet, offers a delightful selection of Americana and Primitive Decor, candles, melts, homemade kitchen towels and aprons, handcrafted wooden signs, metal art, and primitive Christmas delights. We are conveniently situated next door to La Cocinita and across from Wells Fargo at 12th Street, between White Sand Blvd and New York Avenue, making us a perfect stop during community events and a great way to support local businesses.
2nd Life Media at Studio Q
Kimmie Jordan Mental Health Rehabilitation Services
2nd Life Media at Studio Q
Studio Q, located at 1209 New York Avenue in the historic district, hosts 2nd Life Media Inc and its affiliated entities, including KALHRadio.org, AlamogordoTownNews.org, and NewMexicoConservativesNews.com, each amplifying the stories and issues that matter to local residents. This venue also supports local businesses such as ReneFit New Mexico, Rene Designs, and (the Abyss by invitation only). Community events are available by appointment only.
Edward Jones Investment Advisors
Kimmie Jordan Mental Health Rehabilitation Services
Kimmie Jordan Mental Health Rehabilitation Services
Edward Jones - Financial Advisor: Megan L Wade, AAMS, located at 1200 New York Avenue, offers a personal approach to investing. With 18,000 financial advisors ready to support your retirement, education savings, and insurance needs, they are well-equipped to assist the community. Other affiliated advisors include Candace Muncy and Linca S Schalk, who are also committed to serving local businesses and participating in Alamogordo MainStreet community events in the historic district.
Kimmie Jordan Mental Health Rehabilitation Services
Kimmie Jordan Mental Health Rehabilitation Services
Kimmie Jordan Mental Health Rehabilitation Services
Kimberly Jordan is a licensed mental health professional located in the historic district on New York Avenue. She helps individuals, couples, and groups manage and overcome emotional, psychological, behavioral, or relationship challenges. Kimberly works with people dealing with anxiety, depression, mood disorders, trauma, post-traumatic stress disorder (PTSD), grief, and loss. Additionally, she is involved in Alamogordo MainStreet, participating in community events that support local businesses.
Williams Counseling
Farmers Insurance Chris Rupp Agency
New Art Gallery Coming Soon
Williams Counseling LLC, located at 1208 New York Avenue in the historic district of Alamogordo, is here to help you with anxiety, depression, PTSD, or trauma. If you just need someone to talk to, we are ready to listen.
At Williams Counseling, our mission is to provide the community with exceptional service in the mental health space. We are dedicated to supporting you on whatever journey you may be facing. Our licensed therapists possess a diverse range of experience, ensuring that we have someone who can assist you with any challenges you may encounter. We also encourage you to explore local businesses and community events that can enrich your experience in Alamogordo MainStreet.
New Art Gallery Coming Soon
Farmers Insurance Chris Rupp Agency
New Art Gallery Coming Soon
Coming soon to 1209 New York Avenue, a new art gallery will open its doors, featuring a backyard salon space, Alamogordo's only independent reading room and bookseller, and more. Located in the historic district on the 1200 Block, this space will showcase New York Avenue's most unique collection of fine art and support local businesses. Stay tuned for upcoming community events as we prepare for our opening!
Farmers Insurance Chris Rupp Agency
Farmers Insurance Chris Rupp Agency
Dama Reporting Services - Jan Wimberly Court Reporting
Located at 1214 New York Avenue, the Farmers Insurance Chris Rupp Agency is your local Farmers® agent in Alamogordo, NM. We are dedicated to helping customers like you navigate the insurance coverage options that best fit your needs. This straightforward and personalized process ensures that you become smarter about insurance. As part of the Alamogordo MainStreet community, we also engage with local businesses and participate in community events, making us a trusted resource for understanding coverage options—whether it’s auto, home, renters, or business insurance—all within our vibrant historic district.
Dama Reporting Services - Jan Wimberly Court Reporting
Dama Reporting Services - Jan Wimberly Court Reporting
Dama Reporting Services - Jan Wimberly Court Reporting
Dama's Reporting Service, Jan Wimberly Court Reporting, located at 1213 New York Avenue in the historic district of Alamogordo, was established in 1977. Just steps from the Otero County Courthouse at the 1100 Block, this court reporting service plays a vital role in our community events by providing a professional who accurately documents the spoken word in legal, governmental, or other official proceedings, ensuring a verbatim, official record for local businesses and residents alike.
Memories Fine Dining
Dama Reporting Services - Jan Wimberly Court Reporting
Memories Fine Dining
At Memories, located at 1223 New York Avenue in the historic district of Alamogordo MainStreet, it’s believed that exceptional cuisine begins with the finest ingredients. That’s why they source ranch-raised, grass-fed beef from local farms and ranches dedicated to sustainable and ethical practices. Their commitment to supporting local businesses extends beyond beef, as they partner with nearby farmers to provide you with a farm-to-table experience that showcases the very best of our region's bounty. This dedication is reflected in their involvement in community events that celebrate local flavors. The menu is not just a testament to flavor; it's a testament to health.
Anvoi Hospice Care
Dama Reporting Services - Jan Wimberly Court Reporting
Memories Fine Dining
Anvoi is located as part of the 1200 Block, facing White Sands Blvd at 1200 N White Sands Blvd, Suite 110. In recent years, there has been a growing demand for hospice care at home, as families increasingly seek ways to support their loved ones with dignity and compassion during their final days, creating a familiar atmosphere where everyone feels more present. In Alamogordo, particularly around the historic district and Alamogordo MainStreet, neighbors take care of each other. At Anvoi Health, our hospice team consists of local caregivers who understand the unique needs of our community, providing comfort, dignity, and heartfelt support to patients and families when it matters most, just like the local businesses that thrive along New York Avenue.
AFLAC - Deborah Cooksey
Ya Ya Smoke and Vape Shop
AFLAC - Deborah Cooksey
AFLAC - Deborah Cooksey, located in the historic district at 1200 N White Sands Blvd, Suite 113, faces White Sands Blvd as part of the 1200 Block. At Cooksey Insurance, our mission is to provide comprehensive insurance solutions and personalized service to the residents of Alamogordo, NM. We are proud to support local businesses and engage with the community through various Alamogordo MainStreet events, all while being conveniently situated near New York Avenue.
Asian Garden
Ya Ya Smoke and Vape Shop
AFLAC - Deborah Cooksey
Asian Garden is situated at 1200 N White Sands Blvd, Suite 109, part of the vibrant 1200 Block and conveniently facing White Sands Blvd. This local gem is a proud contributor to the Alamogordo MainStreet initiative, offering an extensive menu that features Thai entrees, teppanyaki dishes, Hibachi, and a wide selection of sushi rolls. Among the popular items are the Drunken Noodles, various curries, and the Happy Mango sushi roll. Asian Garden is open Tuesday through Sunday for lunch and dinner, making it a wonderful spot for community events in the historic district, as well as a favorite among local businesses. Don't forget to visit while exploring New York Avenue!
Ya Ya Smoke and Vape Shop
Ya Ya Smoke and Vape Shop
World Finance Tax and Loans
Yaya Smoke & Vape, located in the historic district of Alamogordo MainStreet at 1200 N White Sands Blvd, Suite 103, is a smoke and vape shop in Alamogordo, New Mexico. This family-owned business not only offers a wide selection of products but also actively participates in community events, making it a staple among local businesses. The knowledgeable and friendly staff are always ready to assist customers along New York Avenue.
World Finance Tax and Loans
World Finance Tax and Loans
World Finance Tax and Loans
World Finance Tax and Loans is conveniently located within the 1200 Block, facing White Sands Blvd at 1200 N White Sands Blvd, Suite 106. Our friendly staff offers personal, fixed-rate loans and tax-preparation services to support local businesses in the Alamogordo MainStreet area, especially during community events in the historic district near New York Avenue.
Brow and Beauty Bar
World Finance Tax and Loans
Brow and Beauty Bar
Brow and Beauty Bar, located in the historic district as part of the 1200 Block and facing White Sands Blvd at 1200 N White Sands Blvd, Suite 109, enhances your experience with a full service salon that supports local businesses and participates in Alamogordo MainStreet community events along New York Avenue.
Art Nails
World Finance Tax and Loans
Brow and Beauty Bar
Art Nails, located in the historic district of Alamogordo MainStreet at the 1200 Block facing White Sands Blvd, 1200 N White Sands Blvd, Suite 106, is a full-service nail salon that proudly supports local businesses and community events.